Burger King / LePub


Burger King turns its app into a ping tracking tool that rewards gamers experiencing lag, by offering them Whoppers.

The app counts all the seconds of the pings caused lags and offers you a free Whopper once the lag time reaches 3 minutes — the time needed to make a Whopper.

Click to see Launch Film scripts.



🏆 The Idea won the client.

Roles in the projects:
Concepting, CW/AD

Mentors: 
Andrey Tyukavkin,
Isaque Seneda


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