PENGUIN / D&AD BRIEF

We take all sorts of poses while reading, as the body wants to stay comfortable while the mind wanders.

Penguin is here for however and wherever you like books. We studied people reading and created a range of pillows, bookholders, and chairs that cushion the reader’s body’s curves.

The merch comes with a catalog, a book about reading books comfortably, Kama Booktra, with illustrations of poses and book recommendations.



🥉 D&AD 2023 — Wooden Pencil

CW: Matt Lebedev
CW: Taylor Henderson 
AD: Lisa Glonti 
AD: Lika Keshelava 
Mentor: Sudi Waghmare





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