The World’s Smallest Gym_


The New Year is a time to get in shape, but the weather isn’t great, and the gyms are packed. Fortunately, PUMA and Meta Quest are teaming up to beat the January blues and change the way people think about fitness by expanding the way they move.

The World’s Smallest Gym is a series of spaces within PUMA’s Berlin Flagship store, East Side Mall, and Mall of Berlin to try VR workouts. It's the world's smallest gym, but with limitless possibilities.

Inside, you can battle, dance, dance-battle, and whatnot, while testing one of the wide range of fitness apps.

Roles in the project: 
  • Concept Creation 
  • Project Roll-out 
  • Naming 
  • Art Direction
 
Mentor: Frank Hann



© 2024 Matt Lebedev. All rights reserved.