/Agency work


Someone wrote: “In the beginning was the Word.”

I believe it’s better to start with the Idea and the Insight, allowing the Copy and Art Direction to follow.
This way, we can make the Wor(l)d a little bit better.


Creating the Smallest Gym in the World.
Creating the Smallest Gym in the World.

Writing a new chapter for Germany's top telecom.
Writing a new chapter for Germany's top telecom.

Giving a voice to those who were forcibly silenced.
Giving a voice to those who were forcibly silenced.
LIDL Christmas campaigns for 2023 and 2024.
LIDL Christmas campaigns for 2023 and 2024.

Shedding light on recharging holidays.
Shedding light on recharging holidays.

Turning game lags into Whoppers and winning pitches.
Turning game lags into Whoppers and winning pitches.




You can see more of my early work
for BMW, Google, Microsoft, etc. on my Behance page.


© 2024 Matt Lebedev. All rights reserved.