LIDL


LIDL wanted to create global Christmas films that would be understood in all markets.

To make people feel festive magic, we created a heart-melting raccoon named Rocky who saves a family's Christmas Eve in 2023. And in 2024, we followed with a world where all wishes come true and friendly gingerbread giants roam the streets.

This LIDL Christmas project page is a two-for-one — just what you'd expect from LIDL. Here, you always get a little more than you wished for.



Roles in the projects:

2023:
Project Roll-out
Art Direction

2024:
Concept Creation
Copywriting
Art Direction

Mentor: Frank Hahn


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