1&1 — FOWNK is like Funk but has an "OW!" in it

1 & 1 and 1 more TVC_

For 1&1, one of Germany’s top internet providers and mobile carriers, we developed a new positioning — ‘Immer wieder besser’ — Always Getting Better.

The company consistently creates special offers for their contracts. We created TV campaigns and visual styles for each seasonal offer, while still exploring the ‘Always Getting Better’ platform.

I participated in the initial winning pitch for the platform and contributed to the creative development of the various campaign assets.

Roles in the projects:

Concept Creation
Copywriting
Art Direction

Mentors: Andy Tran, Sebastian Steller

I was also involved in Broadband Network and Galaxy Watch special campaigns.
All the creative assets will be added here as soon as the campaigns launch.