A Magical Christmas_


Unlikely protagonist – a heart-melting raccoon named Rocky. In an epic Pixar-esque adventure, she will save a family's Christmas holiday and befriend the family dog through the Wonders of Magic.

Shortly after the launch, we witness skyrocketing awareness and likeability towards the campaign. We didn't stop there. In 2024, we dare everyone to address their own wishes and build a Magical Christmas...

All to show that with Lidl, you always get a little more than you wished for. Lidl enables many to make a lot of their wishes come true and encourages you to wish bigger for yourself and your loved ones.
Roles in the projects:
2023:
  • Project Roll-out
  • Art Direction

2024:
  • Concept Creation
  • Copywriting
  • Art Direction
Mentor: Frank Hahn


I was involved in the LIDL Christmas campaign of 2023, as well as the Easter campaign and the Christmas campaign of 2024, which is a continuation of the Magical Christmas LIDL arc. 
All the creative assets will be added here as soon as the client lifts the NDA.



© 2024 Matt Lebedev. All rights reserved.