Burger Ping | STENOGRAFFIA | The World's Smallest Gym | Magic Christmas |
VOLVO / FUTURE LIONS BRIEF
Volvo is trying to make their cars as safe as possible. The thing we can’t control is human behaviour. Nor can the kids when their parents are driving carelessly. But here’s a thing: regardless of their gender, kids love playing with cars.
Volvo presents the CarinCar — a toy version of Volvo cars that limits the actual car’s speed once it is inside. The toy is made of crushed Volvos with the use of the company's unique presence detector technology. When the CarinCar is detected, Volvo turns on the "Carin" driving mode, where the driver can no longer exceed the speed limits or make risky moves.
Volvo is trying to make their cars as safe as possible. The thing we can’t control is human behaviour. Nor can the kids when their parents are driving carelessly. But here’s a thing: regardless of their gender, kids love playing with cars.
Volvo presents the CarinCar — a toy version of Volvo cars that limits the actual car’s speed once it is inside. The toy is made of crushed Volvos with the use of the company's unique presence detector technology. When the CarinCar is detected, Volvo turns on the "Carin" driving mode, where the driver can no longer exceed the speed limits or make risky moves.
🥇 Young Ones ADC 2024
🗂 CANNES LIONS 2023 — FINALIST
CW/AD: Matt Lebedev
CW: Inna Tabachenko
AD: Lisa Glonti